Quality starts at the thread level. Each design decision affects the way our garments feel, so we’ve examined every last detail. We wanted soft, yet durable, breathable, yet luxurious, while still practicing sustainability.
The Result?
The cleanest cotton in the game - made from scratch.
Eco-Dyed
We use only eco-friendly dyes and efficient dye machines, which use 7x less water than the average clothing manufacturer, saving 24 million gallons a week.
Long Staples
Our super-soft fabric is all thanks to our long staple cotton - keeping our yarn smoother even on the microscopic level.
Soft Fabric. Tailored Fit. & Made to Last
Our design team has mastered the art of tailoring with over 100 years combined experience in the garment industry. We tailor each style to the body, using models of every size, and guarantee our sizes are consistent from style to style - removing any guesswork when you shop. The best part? Our tees are all pre-shrunk, looking just as good on the 1st wear as on the 50th.
