Our Story

Designed, Dyed & Cut in Los Angeles

Not all basics are created equal - and trust us, after 25+ years in the industry, we know basics better than anyone (humble brag: we like to say that we actually fueled the t-shirt movement). Our superior craftsmanship, exceptional quality, and buttery soft fabric have established us as the go-to apparel company for top brands around the globe for everything from festivals to branding needs.

Yellow Bella Canvas Raglan Sweatshirt Yellow Bella Canvas Raglan Sweatshirt

Sustainable Threads

We care about our planet and want you to feel good about your purchase. Our garments are designed, dyed and cut at our headquarters in Los Angeles with virtually zero waste. From solar-powered and paperless warehouses, to efficient dye machines that use 7x less water than the average clothing manufacturer, we put sustainability before anything else.

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Better Basics

Basics shouldn’t be complicated - we’re here to simplify it for you. We’ve fine-tuned and finessed our styles, bringing you elevated, quality threads. What sets us apart? For starters, we’ve designed functional fabric that won’t shrink, mixed with inseams that don’t fray, and necklines that won’t stretch.

The Airlume Cotton Difference

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Clean Cotton

Long Staples

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